a mock-up campaign for
Popular Youtube vloggers who cover subjects such as math, science, and humanities will lead the show by posting subject-related challenges on their Youtube channels and social accounts with the hashtag "#Khanllenge." Khan Academy repost the challenges to encourage participation. Through the vloggers’ sizable subscribed user base, Khan Academy can expand its own user base beyond the existing network.
Here's how a participant takes the challenge:
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Reply in the form of short videos (Vine and Instagram) or Youtube videos using the "#Khanllenge" hashtag
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The reply can be (but not limited to) an explanation, evolution, refutation, or re-demonstration of the #Khanllenge
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Gather the troops to make it festive, or fly solo to keep it neat
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Call your teachers or knowledgeable uncle for assistance and advice
Vsauce
posts the
1st #Khanllenge
"How Much Does a
Shadow Weigh?"
Aug 29, Friday
Tweetologist assists #Kanllenge in furthering engagement and maximizing exposure. It is a bazaar-like event, which will post tweetable subject-related fun facts on the #Khanllenge landing page and all the Khan Academy' social accounts.
MinutePhysics
posts the
second #Khanllenge
"What is your time
travel plan?"
2nd Friday
Brusspup
posts the
third challenge
"How many layers can you build | Liquid Stacking"
2nd Friday
3rd Friday
the 4th, 5th, ...
and the final "bomb"
Sal posts the
last #Khanllenge
What's in it
How it works
a mock-up agenda
List of Vlogger Hosts
Source: screenshots captured from Youtube
#Khanllenge
It is a social media-based contest for K11-18 students and young professionals.
It will attach a fun and educational experience to Khan Academy; as a result, will further the engagement with the existing users and bring in prospective users.
This campaign flows.
As participants are submitting their videos, a new challenge comes up and a flow of new responding videos floods in. This strategy forms a consistent stream across different social media, which will keep engaging the audience to its max level. Even if there is a gap in time as the audience might need several days to create the responding videos, Tweetologist will keep the conversation going. See it in action.